"avowed atheists are still a tiny sliver of the population. But people with no religious affiliation are the country’s fastest-growing religious category. When asked about religious affiliation in a Pew poll published this summer, nearly 20 percent of Americans chose “none,” the highest number the center has recorded. Many of those people would not call themselves atheists; “agnostic,” which technically refers to people who believe that the existence of a higher being can’t be known by the human mind, remains the safer option. The godless are now younger and more diverse than in the past, with blacks and Hispanics — once vanishingly rare — starting to appear in the ranks of national groups like the United Coalition of Reason and the Secular Student Alliance.
The movement has also begun cultivating a new breed of guru..."
From Bible-Belt Pastor to Atheist Leader - NYTimes.com